Ouneva Group public EN - brand identity, guideline and assets.

Ouneva Group

No one creates sustainable solutions for our future alone

Use this guide to build a recognizable and repeatable brand experience across company boundaries.

OUR VALUES

We work together

We are open and honest. Caring and respect weld us together. The solutions we offer to our customers are built from the sum of our parts.

We bravely move forward

We strive to be a step ahead in everything we do. We believe that growth comes from a quick and agile responses to the changing demands of the future.

We create the best solutions

Our success is based on persistent and hard work. This helps us to solve even the most demanding challenges and exceed expectations. It is easy to build a future on a strong foundation.

OUR VISION

Together we create sustainable solutions for our future

SLOGAN

Sustainable solutions for the future

MATERIAL EXPERTISE AND TECHNOLOGICAL UNDERSTANDING COME TOGETHER IN OUR IDENTITY

IDENTITY

We understand how sheet metal bends and the true nature of zinc. In the right hands, combining materials and technologies opens up endless possibilities.

THIS INSIGHT IS AT THE CORE OF OUR IDENTITY.

Ouneva Group is forward-thinking

We don’t stand still. We move bravely forward, and it shows in how we communicate. We attract new customers and talents, today and tomorrow. We’re not afraid to face challenges, and we always do so with a solution-driven mindset.

Ouneva Group is agile

We move fast and creatively combine expertise and technology in our work and in our identity. We listen to our customers and our people, and proactively bring forward solutions. We embrace our customers’ challenges and show it. We are the strongest link in the supply chain.

Ouneva Group is reliable

Our reliability is reflected in the clarity of our visual identity and the precision of our communication. We consistently support our reliability and responsibility with data.

HOW WE COMMUNICATE

Tone of voice is a key tool in building our brand. It is shaped by our choices of words, structure, and style. All our content – whether a press release or a LinkedIn post – reflects friendliness, excitement, and credibility.

Friendly

We speak human to human. We’re easy to approach and easy to understand. Our technological know-how comes through without requiring any special expertise from the audience. Everything we communicate invites partnership.

Excited

We take a positive approach to what we do and see challenges as opportunities. Our excitement inspires others to join us in creating sustainable solutions for the future.

Credible

We let our experience and insight speak for themselves. We always have concrete examples to share. We take pride in our success with confidence and humility.

HOW DO WE LOOK

The Ouneva Group logo reflects the company’s long history and extensive industry experience. A colour palette centred on shades of green highlights our commitment to a sustainable future and technological progress. Overall, our visual identity shows that we are a company that trust its expertise and is ready to take brave steps forward.

ouneva_mockups_businesscardbusiness-card

CURIOSITY AND A FRIENDLY ATTITUDE ARE VISIBLE IN EVERYTHING WE DO

LOGO

The Ouneva Group logo consists of a symbol and a wordmark.

Download Logo

The symbol may be used independently as a graphic element and can appear in different brand colours.

When used with the wordmark, the logo must always be in a single colour: dark green, white, or black.

A clear space must always surround the logo to ensure it remains recognisable and clearly visible.

BY LEADING TOGETHER, WE MAKE THE OUNEVA GROUP BRAND A GUARANTEE OF QUALITY AND INNOVATION

The primary colours of the logo are dark green and white. A black version may be used to enhance accessibility, for example on coloured backgrounds. Always ensure sufficient contrast and visibility when placing the logo on images.

The wordmark must not be used in other brand colours.

When used on its own, the symbol may appear in all brand colours, but two-colour versions should be avoided.

COLOURS

The primary brand colours of Ouneva Group are dark green and putty. Secondary colours include bright green, moss, black, and white. These colours are used for backgrounds, accessible text, charts, and other applications where a broader tonal range is required.

Dark green

HEX #002628
RGB 0, 38, 40
CMYK 89, 62, 64, 69
PMS 5535 C

Putty

HEX #dbdbd9
RGB 219, 219, 217
CMYK 13, 10, 11, 0
PMS Cool Grey 1 C/U

Bright green

HEX #00c65f
RGB 0, 198, 95
CMYK 73, 0, 86, 0
PMS 2420 C

White

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS White

Moss

HEX #8a873a
RGB 138, 135, 58
CMYK 47, 35, 95, 11
PMS 7747 C

Black

HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
PMS Black 3 C

Special attention should be given to accessible colour combinations, particularly in digital content. The combinations shown in the adjacent table can be used depending on the background colour.

Combinations marked with a solid circle are suitable for all applications and meet the highest AAA contrast standard.

Combinations marked with a semi-circle should only be used for large text.

brandpad_colours_accessibility_1920x900-2

TYPOGRAPHY

The primary font of Ouneva Group is Denim Ink.

It is used as the main typeface across all Ouneva Group brand materials, from websites to brochures.

If you need the font files, please contact us. Contact details can be found at the end of this page.

Denim Ink Regular